Glossary

 

Ways to use shopping coupons in the right way:

While the number of shopping coupon and their types are many, it is up to the shopper to equip himself with ample knowledge as to how he should use these shopping coupons effectively to get the most out of them. Also the online stores / companies have to issue such coupons at the right time to create a good brand image.

Prelaunch / Preview sale offers – These offers acts as a personal invitation to loyal customers to participate in such special sales.

Regular Weekly/monthly offers – These are conducted to meet sales target and also to create a fixed deal dates in the minds of the customers and make them return to their site regularly.

End of Season / Festive Sale – These types of sale are conducted during special events where people often purchase for the upcoming festival.

Subscription offers – these are offers that are provided to customers who subscribe for the company’s newsletter through e-mail or other communication modes. This way the company can maintain a good rapport with the customer and update them with latest offers.

Social Media Sharing offers – With the advent of social media promotions, companies’ shower offers to customers who like, share and subscribe them on social media.

Referral Offers – Most of the online shopping portals provide referral links to customers, which they can use to refer their friends to shop from the site. Once a referred customer makes a purchase the first person would get special offers as a reward for referring.

First purchase offers – these are offers to attract new customers to start their online shopping activity with their site, this has actually increased new sale ratio.

Exclusive social media offers – These are offers exclusively designed for people who follow the online portal through social media.

Discounts based on purchase value – These are offers that are provided to customers when they do a heavy purchase to encourage them and as a token of thanks and appreciation for shopping with their site.

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